Chapter 3 | Dynamic Pages With Templating Engine EJS

Apr 2, 2023

The Power of Dynamic Pages with EJS

EJS, which stands for Embedded JavaScript, is a popular templating engine used in web development to create dynamic pages. With EJS, you can efficiently generate dynamic content, customize user experiences, and streamline your website's functionality.

Enhancing User Experience

By utilizing EJS, businesses in the Business and Consumer Services category, such as CTIP The Council for Trade and Investment Promotion, can enhance the user experience on their websites. EJS allows for seamless integration of dynamic elements, such as personalized greetings and interactive forms, providing a more engaging and tailored experience for site visitors.

Benefits of EJS in Web Development

EJS offers numerous benefits when used as a templating engine in web development projects. Some key advantages include:

  • Code Reusability: EJS allows developers to reuse code snippets, making development faster and more efficient.
  • Data Manipulation: With EJS, you can easily manipulate and display data from your backend systems, such as databases or APIs.
  • Dynamic Content Generation: EJS makes it simple to generate dynamic content, such as blog posts, product listings, or user profiles.
  • Template Rendering: EJS enables the creation of reusable and modular templates, promoting consistency throughout your website's design.

Best Practices for EJS Implementation

Effective implementation of EJS can greatly improve your website's performance and search ranking. Consider the following best practices:

1. Organize Your EJS Templates

Proper organization of your EJS templates ensures code maintainability and readability. Create a clear folder structure and use relevant naming conventions for your templates.

2. Utilize Partial Views

Partial views in EJS allow for the creation of reusable components across multiple pages. This promotes consistency and reduces code duplication.

3. Implement Caching Mechanisms

To optimize your website's performance, leverage caching mechanisms in EJS. This helps reduce the server load and improves page load times.

4. Secure Your EJS Templates

As with any web development practice, pay attention to security. Validate and sanitize user inputs to prevent potential vulnerabilities, such as cross-site scripting (XSS) attacks.


EJS presents a powerful tool for businesses in the Business and Consumer Services category, enabling the creation of dynamic and engaging web pages. By implementing EJS effectively and following best practices, you can enhance your website's user experience, improve performance, and ultimately outrank competitors in search engine results. Now, embark on your journey of building dynamic pages with EJS and take your web development projects to new heights!

Jim Carpenter
Can't wait to learn more!
Nov 12, 2023
Jay Linsell
Great introduction on dynamic pages!
Nov 8, 2023